Premier Cru Blog

Staff Training and Development to Increase Sales

Staff Training and Development to Increase Sales

by Rebecca Hill / 10/07/2016

In this article, we have highlighted the importance of training and development of your hotel sales team. In many hotels we find that the reservations and events departments seem to have less training than any of their colleagues, with on-going on-the-job training being commonplace front-of-house, but less prevalent for the office based teams.

How to develop a well rounded Marketing Strategy to maintain a healthy level of direct bookings

How to develop a well rounded Marketing Strategy to maintain a healthy level of direct bookings

by Rebecca Hill / 20/06/2016

When talking about a strong marketing strategy, Premier Cru recommends good coverage and communication to all markets via all mediums. A mistake often made in an indep endent hotel is that a lot of time and money is spent in one area whilst other opportunities are being missed.

Revenue Management in an Independent Hotel

Revenue Management in an Independent Hotel

by Rebecca Hill / 11/06/2016

To an industry outsider, the Revenue Manager in larger chains and corporate hotels might appear similar to a stockbroker, constantly looking at figures across multiple computer screens. Or obsessing over analysis tools that look like the cockpit of an airplane.