Who we are

Associates and Partners

We are passionate about combining practical, hands-on management services with the extra flair that is essential to stand out from the crowd in a highly competitive market.

Robert Wormall - Operations

Robert Wormall


An experienced hospitality professional with 17 years experience in delivering results within the industry. Whilst traditionally coming through the F&B side of the industry with experience from Michelin Star through to High Street. Latterly the focus has been about delivering profit in all departments. With a strong understanding of revenue management, sales and marketing, accounts and all operational departments Robert's drive is to maximise profit through delivering the right product at the right price and most importantly at the right cost.

Rebecca Hill - Revenue & Marketing

Rebecca Hill

Revenue & Marketing

Over the past 10 years Rebecca has specialised in marketing and revenue management within a range of businesses from small country pubs to a 4 red star hotels with a Michelin star restaurants. Bringing strength with the combination of two key skills; managing the delicate balance of revenue management, followed by strategic marketing activity to generate financial results. Previous front-of-house experience ensures effective communication of the revenue and marketing strategies at all levels, ensuring team engagement and fulfillment.

Karen Bell - Health and Safety consultant

Karen Bell

Health and Safety consultant

Karen is Premier Cru's appointed health and safety consultant. Beginning her safety career with the Cooperative Financial Services after qualifying with NEBOSH in 2007 she went on to gain Graduate IOSH status in 2012 with commendations for highest UK achiever with NTU. Karen has focused on hospitality since 2011, working with and motivating staff to improve compliance and help simplify sometimes complexed legislative requirements at both grass roots and leadership level. Having managed safety at small independents and multi-million-pound new builds alike, Karen brings experience, influence and energy to drive good safety cultures across our portfolio.

Les - Purchasing

Les Rennie


Les started his culinary career by working in mostly in 1-3 Michelin stared kitchens but went on to independent group hotels to develop his commercial prowess. With a strong understanding of cost of sales and strong relationships with our procurement partners, backed with a complete understanding of food safety and compliance, he can provide solutions to all back of house activities within a business. Les achieves his results through an ability to work with owners/investors and all grades of Chef and back of house staff.

Chris Langrick - FCA - Finance

Chris Langrick

FCA - Finance

Chris is a qualified Chartered Accountant and a member of The Institute of Chartered Accountants, England and Wales. Chris has worked across a wide variety of businesses during his career. He has a wealth of experience in both Practice and Industry, having worked for KPMG Transaction Services prior to becoming Head of Finance for an oil and gas business where he played a key role with the listing on the Alternative Investment Market of the London Stock Exchange.

Gareth Pugh - Managing Partner

Gareth Pugh

Managing Partner

Managing partner, Gareth Pugh, has more than 20 years' experience in the hospitality industry. He has managed several prestigious UK hotels, including Llangoed Hall, Hunstrete House near Bath, Stonehouse Court in the Cotswolds and the Royal Crescent, Bath. In 1997, he purchased the Painswick Hotel in Gloucestershire, winning awards including Country House Hotel of the Year, an RAC Blue Ribbon and two AA Rosettes for Fine Dining.

Support Team

Victoria Poole – Sales (North)
Helen Rathbone – Sales (South)
Graham Underwood – Human Resources
Duncan Cleave – Design and Print
Nick Waind – Internet and Digital Marketing
Giles White – Copywriting
Ammabel Kelsey – Admin and Support
Chris Dee – PR