The days when a hotel could produce a rack brochure, some seasonal promotions and a token website are long gone. Nowadays, you are competing against single, boutique hotels with half a dozen bedrooms, where the owner/manager understands how to build a brand, how to exploit social media, how to use a website to attract visitors from Chepstow to China. Sales and marketing can generate business quickly and measurably. We can help you meet revenue targets.
Cutting costs is often the easy option, especially when you come from outside a business. We like to look at the top line, not just the bottom line. We like to build revenue and turnover. More staying guests means more restaurant bookings, more word-of-mouth, more repeat business. One of those guests might book a wedding, or recommend your hotel to their company for a meeting.
Online booking systems are constantly evolving. Opening up the distribution channels fully is key whether its GDS exposure, maximising booking.com or driving business to your own website we understand the necessities to keep you open for business.
Premier Cru specialise in developing hotel websites to suit your individual needs that are responsive across mobile and desktop formats, Google-friendly and SEO-compatible. From a simple brochure site to a fully content-managed site, we can integrate your PMS, booking engine system and the latest plugins, plus any bespoke functionality you require. We'll ensure your website has high visual-impact, clear calls to action and simple one-click booking.
Our design team can create tailored campaign materials to promote and sell all aspects of your business from table-top marketing items to rack and Christmas brochures. We'll handle the process from brief right through to print management and delivery, on brand, on time, on budget. We can also manage your operational materials from business cards and stationery to door hangers and customer feedback cards, using a cost- and time-efficient online ordering system.
All marketing materials and websites require high-quality imagery to create real visual impact. We work with photographers who specialise in the hospitality industry. From food to bedrooms, staff and incidentals, our team will create stunning, art-directed images that will enhance your visual presence. We can also manage your image library for you.
Thousands of followers don't necessarily translate into thousands of guests. But you can't ignore social media. The key is to use it smartly and to integrate it with your other sales and marketing activity. The opportunity to communicate on a massive scale is there – we can help ensure your digital marketing is also focused, targeted and effective.
Attention to detail is everything in hospitality. You wouldn't like your chambermaids to cut corners, any more than your kitchen or reception teams. So don't let a badly-written brochure, misspelled menu or a poorly punctuated press release undermine your commitment to top-to-toe quality.
Sometimes you just need to get out there, on the road, visiting potential clients and talking face-to-face. With so much competition for conferences, meetings, team-building events and other functions, we can provide a team of sales people who proactively sell to the agents that book.
Feedback is a powerful tool. Our mystery guest programme stress-tests your entire operation, from the greeting at reception to the efficiency of the check-out, and will provide you with a comprehensive report on strengths and weaknesses and advice on how to capitalise on the former and eradicate the latter.
Monitoring sales enquiries we will provided a monthly call programme that will bench mark the hotel on how is it responds. Each month one or more calls are made to your establishment from one of our experienced and trained callers.
